Research and Reliability: Ethical On Page SEO Tactics
When it comes to search engine optimization, on page seo tactics are front and center for most people, and I offer a full range of on-page seo services to improve your visibility on the internet and increase your business' credibility.
But back up -- what is on-page search engine optimization?
On-page search engine optimization refers to all the pieces that you can do on your own web page ("on-page") to improve your search engine rankings that are seen by your community -- mostly revolving around the content and layout of the site. The goal is good user experience.
It is one of the three main parts of search engine optimization, the other two parts being "off-page" and "technical". Off-page SEO are the tactics you can use to help your rankings off your web page -- external links, for example -- and Technical SEO are the tactics used in the backend of your website (in the css & html element, monitoring mobile device usability, image compression, etc.) to improve speed and accessibility.
Let's go into a little more detail on what on-page offerings I provide in my services.
But back up -- what is on-page search engine optimization?
On-page search engine optimization refers to all the pieces that you can do on your own web page ("on-page") to improve your search engine rankings that are seen by your community -- mostly revolving around the content and layout of the site. The goal is good user experience.
It is one of the three main parts of search engine optimization, the other two parts being "off-page" and "technical". Off-page SEO are the tactics you can use to help your rankings off your web page -- external links, for example -- and Technical SEO are the tactics used in the backend of your website (in the css & html element, monitoring mobile device usability, image compression, etc.) to improve speed and accessibility.
Let's go into a little more detail on what on-page offerings I provide in my services.
On Page Tactics: Keyword Research
Research is the backbone of all search engine optimization: researching your target audience and researching your competition. Best practice in digital marketing requires you to understand both so that you can understand the behavior of your audience when looking for things (and improve user experience by appealing to user intent) and so that you can understand where there's an opening in the competitive landscape.
I have my own favorite tool, but even something free like Google Trends (https://trends.google.com/trends/) can provide valuable knowledge into the rise and fall of search terms so you make the most of your content.
My keyword research includes analyzing the data on alternatives, preferring relevant long tail keywords when possible, and reviewing the difficulty of primary keywords.
I have my own favorite tool, but even something free like Google Trends (https://trends.google.com/trends/) can provide valuable knowledge into the rise and fall of search terms so you make the most of your content.
My keyword research includes analyzing the data on alternatives, preferring relevant long tail keywords when possible, and reviewing the difficulty of primary keywords.
Engaging Content Marketing, the Hallmark On Page SEO Tactic
Copywriting and revising pages on your site is another core service.
I do not advise people with complete keyword research so "they can just write it with artificial intelligence". How does that fit into the rest of your marketing strategy, then? You might as well do the research yourself. Reason being there is some correlation between results on-page and the expert overseeing the content creation project.
How often do business leaders have it in mind to finish a project but it gets put to the side? Even if I were to give an outline as a resource, something might get lost, and people will assume search engine optimization doesn't work.
To that end, I write blog posts, new web pages, and redo based website design.
The more content we publish each month, the faster you should see your pagerank increase. Google loves frequent, recent posting.
You can read more about it in my best practice for blogs resource, but my checklist includes using smart keyword density without keyword stuffing and keeping up to date on the preferences of the search engine algorithm.
I also make sure the headline, metadata, and above the fold information are suitable. Every paragraph should be short and easy-to-read. Duplicate content needs to be correctly handled with canonicalization. I consider organizing a blog to show up as a featured snippet or alternate way that Google might rank your information higher.
I do not advise people with complete keyword research so "they can just write it with artificial intelligence". How does that fit into the rest of your marketing strategy, then? You might as well do the research yourself. Reason being there is some correlation between results on-page and the expert overseeing the content creation project.
How often do business leaders have it in mind to finish a project but it gets put to the side? Even if I were to give an outline as a resource, something might get lost, and people will assume search engine optimization doesn't work.
To that end, I write blog posts, new web pages, and redo based website design.
The more content we publish each month, the faster you should see your pagerank increase. Google loves frequent, recent posting.
You can read more about it in my best practice for blogs resource, but my checklist includes using smart keyword density without keyword stuffing and keeping up to date on the preferences of the search engine algorithm.
I also make sure the headline, metadata, and above the fold information are suitable. Every paragraph should be short and easy-to-read. Duplicate content needs to be correctly handled with canonicalization. I consider organizing a blog to show up as a featured snippet or alternate way that Google might rank your information higher.
Link Building Strategy for On Page SEO
When most people hear "link building strategy," they think of backlink strategy and off-page search engine optimization.
But it's also important to have a link strategy for your own website. Think of how important that navigation menu is.
Internal links connect your pages into their own web. Google and other search engines use these internal links to understand what pages are about (thanks in part to the use of anchor text) and how they relate to each other. The website hierarchy also helps the search engine understand what the most important pages to show are.
Robust internal link building also helps users understand how to navigate your page -- like breadcrumb navigation, which shows the list of pages and subpages as people find the subtopics they want. Good web page architecture can help everyone while reading your website.
But it's also important to have a link strategy for your own website. Think of how important that navigation menu is.
Internal links connect your pages into their own web. Google and other search engines use these internal links to understand what pages are about (thanks in part to the use of anchor text) and how they relate to each other. The website hierarchy also helps the search engine understand what the most important pages to show are.
Robust internal link building also helps users understand how to navigate your page -- like breadcrumb navigation, which shows the list of pages and subpages as people find the subtopics they want. Good web page architecture can help everyone while reading your website.
On Page SEO Tactics Bundled with Tracking, Off-Page, and Technical SEO
At the end of the day, a stool with one leg will probably fall over. Consistent blogs and page updates will help, but there is a limit to what one piece of search engine optimization can do on its own to maintain audience attention.
That's why with my full service package, I handle everything.
I start with a search engine optimization audit to make sure that Google Analytics, Google Search Console, and any other tracking information is set up correctly. (If you want to try and get a head start on that, here's a description of what to look for in an SEO Audit).
I also offer off-page, technical, and local SEO (Google My Business Optimization).
Return to read the summary of my full services here.
That's why with my full service package, I handle everything.
I start with a search engine optimization audit to make sure that Google Analytics, Google Search Console, and any other tracking information is set up correctly. (If you want to try and get a head start on that, here's a description of what to look for in an SEO Audit).
I also offer off-page, technical, and local SEO (Google My Business Optimization).
Return to read the summary of my full services here.