Off Page SEO Guide: Why You Need It
Of the 3 pieces of search engine optimization (technical SEO, on page SEO, and off page SEO), you might need an off page SEO guide the least. There is something a little less intimidating about external link building and reputation management than dealing with code, keywords, and the search engine algorithm.
But even if the information is less technical, it still requires a strong marketing strategy to get the best pagerank out of it -- leads, a good reputation, brand awareness, and authority for your website.
At Lisa Theus LLC, we work on external link building with legitimate, useful sites; high-speed indexing for your web page; and public relations.
Because we can essentially summarize "off page search engine optimization" as "public relations." Have you ever considered creating a press release?
But how does building your community away from your website help?
But even if the information is less technical, it still requires a strong marketing strategy to get the best pagerank out of it -- leads, a good reputation, brand awareness, and authority for your website.
At Lisa Theus LLC, we work on external link building with legitimate, useful sites; high-speed indexing for your web page; and public relations.
Because we can essentially summarize "off page search engine optimization" as "public relations." Have you ever considered creating a press release?
But how does building your community away from your website help?
Getting prequalified leads with the right off page SEO guide
Whether your business is featured through brand mentions in influencer marketing or as an expert on a podcast, the introduction to another audience creates the ability to 'prequalify' your leads.
People doing a Google search might find your website, thanks to good search engine optimization, but those people might not be your target audience. They could be searching for something tangential, or simply not ready to buy.
But when you get ahead of someone else's target audience, you know the lead will be one step further on the customer journey. They have some interest in you and your business, above and beyond a simple search query.
People doing a Google search might find your website, thanks to good search engine optimization, but those people might not be your target audience. They could be searching for something tangential, or simply not ready to buy.
But when you get ahead of someone else's target audience, you know the lead will be one step further on the customer journey. They have some interest in you and your business, above and beyond a simple search query.
Adding social proof using smart off page SEO
Not only are the leads prequalified to want something your business is offering -- but they're also predisposed to like and trust your brand. Being featured by an authority they already know and like adds credibility to your work.
Once they get to your website or landing page, they're better disposed to sign up for email marketing -- provided you have a good experience for them when they get there. Social proof can go a long way, but the reverse is also true.
If they have a bad user experience or find your infographic/freebie/whatever lacking in the quality they expect, you could negatively affect your partner. Use things like a table of contents of an FAQ to help ease your new audience into your website.
Once they get to your website or landing page, they're better disposed to sign up for email marketing -- provided you have a good experience for them when they get there. Social proof can go a long way, but the reverse is also true.
If they have a bad user experience or find your infographic/freebie/whatever lacking in the quality they expect, you could negatively affect your partner. Use things like a table of contents of an FAQ to help ease your new audience into your website.
Building domain authority with off page SEO
But what does all this really have to do with search engine optimization? How does it overall help your results?
For troublemakers and toddlers, all attention is good attention. For your web page, all visibility on the internet is good visibility.
If you have your affiliates and social media outreach pushing leads to good, useful content on your web page, then they'll stay, read, and click around. It builds authority. The anchor link text that brings them to your site also explains to Google the relevance of your content -- what is it about? Who are you?
To be clear, "domain authority" and "domain rating," like many scores in search engine optimization, aren't exact, search engine-approved scientific numbers. They are developed by third party companies (Moz and Ahrefs) to give pages an idea of how well their reputation will let them rank for certain keywords. These scores are often based on the number of backlinks.
So as you build relationships, you build your domain authority. And the higher domain authority, the easier it will be for you to rank in search engines for keywords.
For troublemakers and toddlers, all attention is good attention. For your web page, all visibility on the internet is good visibility.
If you have your affiliates and social media outreach pushing leads to good, useful content on your web page, then they'll stay, read, and click around. It builds authority. The anchor link text that brings them to your site also explains to Google the relevance of your content -- what is it about? Who are you?
To be clear, "domain authority" and "domain rating," like many scores in search engine optimization, aren't exact, search engine-approved scientific numbers. They are developed by third party companies (Moz and Ahrefs) to give pages an idea of how well their reputation will let them rank for certain keywords. These scores are often based on the number of backlinks.
So as you build relationships, you build your domain authority. And the higher domain authority, the easier it will be for you to rank in search engines for keywords.
Work with an off page SEO guide to round out your web strategy
And that's the digital marketing strategy behind off page search engine optimization.
It's less technical than other aspects of search engine optimization, but there are unique challenges to make sure you have ethical, non black hat best practice in play.
How do you stand out from your competitors?
How do you form strategic partnerships with other companies and brands?
How do you collect data and analytics on the effectiveness of these campaigns?
How does your public relations outreach combine with your content creation and keyword research?
I consider this perhaps the least technical but the most advanced strategic piece of the search engine optimization puzzle. You'll need to work together with social media marketing, advertising, influencer marketing, reputation management, and content marketing to get the best return on investment.
Return to read the summary of my full services here.
It's less technical than other aspects of search engine optimization, but there are unique challenges to make sure you have ethical, non black hat best practice in play.
How do you stand out from your competitors?
How do you form strategic partnerships with other companies and brands?
How do you collect data and analytics on the effectiveness of these campaigns?
How does your public relations outreach combine with your content creation and keyword research?
I consider this perhaps the least technical but the most advanced strategic piece of the search engine optimization puzzle. You'll need to work together with social media marketing, advertising, influencer marketing, reputation management, and content marketing to get the best return on investment.
Return to read the summary of my full services here.