How to Build A Successful Digital Brand: The SEO Perspective
Published January 30, 2024
When most people hear "digital brand," they think of social media, influencer marketing, and financial success through sheer personality and reputation.
But all businesses have a brand in some way -- and if you don't intentionally build it, your consumer will make up their own mind about your online reputation.
But how do you build your digital brand in a smart way? And -- more specifically -- how does your website contribute?
Much like your favorite breakfast cereal, your brand is one part of a healthy digital marketing strategy.
Let's review a few ways to make smart decisions about your niche, your brand, and building strong web visibility.
But all businesses have a brand in some way -- and if you don't intentionally build it, your consumer will make up their own mind about your online reputation.
But how do you build your digital brand in a smart way? And -- more specifically -- how does your website contribute?
Much like your favorite breakfast cereal, your brand is one part of a healthy digital marketing strategy.
Let's review a few ways to make smart decisions about your niche, your brand, and building strong web visibility.
Choose High Quality Over High Volume Keywords for Your Digital Brand
Visions of landing on Page 1 of a search engine might play in your head, and it is possible with proper research.
But you risk never gaining any traction if you only use generic, high volume keywords.
When fashioning your brand culture, think about how you want people to find your site in a way that's different from other companies. Your USP (Unique Selling Proposition) is your greatest asset for niching, branding, and search engine optimization.
If you're a local business, such as retail or a restaurant, lean into local keywords. They are a gold mine for search engine optimization.
If you're a service business, consider the problems your target audience is trying to solve. What are they searching for in the middle of the night?
By all means, be sure to include the big categories on your page as keywords, but unless you're one of the major brands in your vertical, you will have more success being microfocused.
But you risk never gaining any traction if you only use generic, high volume keywords.
When fashioning your brand culture, think about how you want people to find your site in a way that's different from other companies. Your USP (Unique Selling Proposition) is your greatest asset for niching, branding, and search engine optimization.
If you're a local business, such as retail or a restaurant, lean into local keywords. They are a gold mine for search engine optimization.
If you're a service business, consider the problems your target audience is trying to solve. What are they searching for in the middle of the night?
By all means, be sure to include the big categories on your page as keywords, but unless you're one of the major brands in your vertical, you will have more success being microfocused.
Strengthen Your Digital Brand's Content with E-E-A-T
E-E-A-T is Google's current ranking advice: Expertise, Experience, Authority, and Trustworthiness.
It just so happens to also be the perfect advice for choosing a focus for your brand.
If you really want to know how to increase brand awareness through digital marketing, it all comes down to being authentic.
The digital consumer is worried about phishing and online fraud. Technology and AI are capable of reproducing real humans with scary accuracy.
And with increasing restrictions on marketing messages, you really don't want to risk your email marketing to be marked as spam.
How do you build a brand that people can trust?
Share of yourself. What's your tone? What's your attitude? What's your style?
Automation and AI tools can serve useful purposes, but your content creation has to be infused with your knowledge and skill.
Why are you an expert for this niche?
What is your experience with them?
Does your brand have authority?
Do others in your field trust you?
These questions are answered by good, unique content on your blog and your website, and campaigns with linking strategies with other websites.
It just so happens to also be the perfect advice for choosing a focus for your brand.
If you really want to know how to increase brand awareness through digital marketing, it all comes down to being authentic.
The digital consumer is worried about phishing and online fraud. Technology and AI are capable of reproducing real humans with scary accuracy.
And with increasing restrictions on marketing messages, you really don't want to risk your email marketing to be marked as spam.
How do you build a brand that people can trust?
Share of yourself. What's your tone? What's your attitude? What's your style?
Automation and AI tools can serve useful purposes, but your content creation has to be infused with your knowledge and skill.
Why are you an expert for this niche?
What is your experience with them?
Does your brand have authority?
Do others in your field trust you?
These questions are answered by good, unique content on your blog and your website, and campaigns with linking strategies with other websites.
Review The Website Experience for your Digital Brand
And speaking of the website, other than the content, how is it?
Does it load well? Can it be found by a search engine? Does it serve the needs of your real customer behavior?
If your website isn't showing a good return on investment, it might be time to gather the management of your company and have a deep discussion about your web presence.
If it isn't driving customer engagement with good user experience, then it isn't serving you well.
Your digital brand is so much more than social media marketing and online advertising. Your website can be your biggest asset if you nurture it.
Does it load well? Can it be found by a search engine? Does it serve the needs of your real customer behavior?
If your website isn't showing a good return on investment, it might be time to gather the management of your company and have a deep discussion about your web presence.
If it isn't driving customer engagement with good user experience, then it isn't serving you well.
Your digital brand is so much more than social media marketing and online advertising. Your website can be your biggest asset if you nurture it.
Monitor the Growth of Your Digital Brand with Time and Tracking
If you've invested in proper keyword strategy, optimized content creation, and a website polished for consumer behaviour, then when it comes to search engine optimization, there's only 2 ingredients left: time and tracking.
Even with the best digital creative agency, search engine optimization takes time. It takes time for a search engine to index (find) your page, and it takes time for impressions and clicks to build.
And perhaps more important than time is tracking.
If you don't track it, it didn't happen.
And as customer demand changes and competitors change their strategy, your once solid plan starts to slip into oblivion. Your brand awareness is buried on page 10 of Google.
But analytics will keep you on the pulse of trends and make sure your investment continues to bring in revenue.
Not sure what you need to start with analytics and search engine optimization?
Learning how to monitor your web presence is well worth a 17 minute time investment. Watch this SEO on demand webinar now and make sure you have the foundation you need for success.
Even with the best digital creative agency, search engine optimization takes time. It takes time for a search engine to index (find) your page, and it takes time for impressions and clicks to build.
And perhaps more important than time is tracking.
If you don't track it, it didn't happen.
And as customer demand changes and competitors change their strategy, your once solid plan starts to slip into oblivion. Your brand awareness is buried on page 10 of Google.
But analytics will keep you on the pulse of trends and make sure your investment continues to bring in revenue.
Not sure what you need to start with analytics and search engine optimization?
Learning how to monitor your web presence is well worth a 17 minute time investment. Watch this SEO on demand webinar now and make sure you have the foundation you need for success.
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